Only marketing channel where buyers can:
- Compare boat options side-by-side — price, brand, and models
- Board boats in person
- These two elements are rated by buyers as the top factors influencing a purchase (76% and 74% importance, respectively)
- Boat shows rank as the third most influential marketing source for buyers — even for those who didn’t attend
- 95% of boat show attendees visited the display of the brand they ultimately purchased
- If you’re not present, they’ll visit your competition instead